Web sites and Software Localization

Linguistic communication is the best way of removing international and commercial barriers. The Internet offers a window through which Web users can view a company's products and services, and a multilingual website is the best and most cost effective medium to reach a global audience.

Who is out there listening, reading, searching?

The number of non-English-speaking Internet users is growing at and explosive rate, already exceeding that of English-speaking users. Therefore, the need to reach a broad , multilingual audience is unavoidable. Every company with potential or existing foreign customers is a candidate for a multilingual website! A localized website is critical to reaching potential clients in today's global market place.

How would you like to:

Gain a broader audience for your products or services?

Create a new demand in diverse markets?

Increase productivity and revenues from international businesses?

Increase and retain your site traffic?

Give your company an international profile and image?

Establish a presence in the global marketplace?

A multilingual website is the most cost-efficient marketing tool available to achieve these goals.

Depending on your needs, we can limit our services to translating and localizing the content of your website, or we can provide you with a "ready to load" multilingual website.

Website Translation and Localization Process:

The translation and localization process begins with an analysis of your existing website.

Who is it directed to?

How will the targeted cultures receive your message?

How will the existing databases need to be modified to be functional in the targeted languages?

Are the existing graphics appropriate for the targeted cultures?

Are the warranties and legal claims appropriate for the intended audience?

We will share our findings with your project managers and jointly develop a working plan.

America's Translators will translate and localize the content, images, icons and formats to the required languages and culture. In localizing, we will carefully and accurately translate the text of your website into the local language and modify certain site components which differ by country, i.e. time, date, currency formats and contact telephone numbers. We will also review all links and add new ones in the appropriate language.

Our objective is as to present your website and its message in the language of the selected audience, free of cultural "faux pas", naturally and accurately while maintaining your corporate identity.

The step-by-step process followed for every translation project (see Translation) is also followed with website translation. However, in addition to a project manager, one or more translators with a solid background in the subject matter, editors and proofreaders, we incorporate website specialists who handle all the technical components required to adapt and integrate your website into its intended markets. Website specialists are responsible for technical issues such as: selecting new meta tabs to be used by search engines in other languages, rebuilding your original images in each target language, comparing the original and target color palette information to ensure equality, etc.

Another difference between a simple translation and a website translation is that in addition to developing technical glossaries of your products and services, we work with your marketing department to prepare a glossary of bilingual or multilingual domain-specific terms. This step is required to ensure that your multilingual website complies with your company's existing marketing programs and corporate image and to avoid possible copyright infringements. At America's Translators we work provide the following services for your website:

Translation of content: Accurate and reliable professional translation

Content modification: Revision or cultural customization of content

Format changes: Quantities, currency, decimal notation, units of measure

Conversion of links: Rerouting of links to content in appropriate language

Icon analysis: Evaluation of icons to identify cultural problems

Site software: Localization of CGI script and JavaScript text images

Site testing: Verification of proper content display on all browsers

Link testing: Testing of proper link functionality to all content and sites

Content updating: Revision and updating to all content, images and buttons

If your business has or is planning to have a website, then you are aware of the power of the Internet as a marketing tool. Marketing gurus maintain that a person is three times more likely to buy a product from a website, if it is in his or her language! So increase your company's potential by allowing America's Translators to help you convert your site into a multilingual website!

For more information call us or e-mail America's Translators.. Please provide us with as much details as possible so we can accurately assess your needs.